Comparative advertising in Vietnam

In Vietnam, comparative advertising is subject to the following regulations, among other things:

  • An advertisement must not contain direct comparison in terms of pricing, quality, and efficiency between the advertised products and products of other producers. It is not clear whether this prohibition only applies to direct reference to other producers or also to an implied reference. Therefore, references to logos, trademarks, tradenames and unique product features of other producers could arguably be viewed as direct comparison with such other producers. Use of mocked-up product sample to represent a generic type of product is possible as it does not refers to any specific producer.
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Written by Nguyen Quang Vu On In

Call center services in Vietnam

A company providing call center services usually performs certain business processes on behalf of the business using the call center (e.g. customer services, or telemarketing). Customers of a call center’s client will be directed to the call center whenever there is a request within outsourced business processes (e.g. making inquiries about goods and services of the call center’s client) and the staff at the call center will handle such request on behalf of the business.

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Written by Nguyen Quang Vu On In , ,